Stephan Loerke, CEO of the World Federation of Advertisers, highlighted marketers' struggles at a recent event in Brussels, using humor to address their pressure. Amid economic pressures like inflation, tariffs, and AI disruption, marketers expressed both creativity and concern about impending budget cuts. A survey revealed 99% expect economic uncertainty to be critical for the next five years, with a significant portion anticipating worsening conditions. This uncertainty is prompting CMO discussions about demonstrating marketing's value as companies prepare for a challenging year ahead.
"Usually, when that conversation starts, it means that actually there's a recession on the horizon. Marketers need to demonstrate their value amid rising uncertainties."
"A recent survey indicated that 99% of marketers see economic and geopolitical uncertainty as crucial over the next five years, with many expecting pressures to increase."
Collection
[
|
...
]