The article emphasizes that for brands to grow, their content must be treated strategically, ensuring it is discoverable, shareable, and aligned with business goals. Forbes Agency Council members highlight that developing a successful content marketing strategy is increasingly complex due to innovations in AI, short-form video, and data usage. They provide essential tips, including understanding the market, creating newsletters, using short-form video, and involving AI influencers. As the marketing landscape evolves, brands must adapt their strategies to maintain efficacy and relevance.
Content drives modern brand growth, but only when it's treated as a strategic asset. Success comes from creating content that's discoverable, shareable and tied directly to business goals.
To stand out, brands need more than clever headlines-they need deep audience understanding and a purposeful structure for their content.
As we move toward a clickless internet, leveraging AI influencers who tell a brand story is gradually becoming the new norm.
Building a content marketing strategy that does all of that is more challenging than ever, as AI tools and short-form video platforms are changing the game fast.
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