How you succeed in business is shifting fast - and not because of AI
Briefly

The article discusses how modern businesses can succeed without conventional advertising, emphasizing the importance of understanding the evolving marketing landscape. Traditionally, companies relied on ads to generate sales, but with changing algorithms and consumer behavior, these methods are becoming less effective. The author argues that embracing data-driven insights and creator-driven strategies is essential for sustainable growth, particularly in light of advancements in AI technology. He shares his own experiences and insights, urging readers to adapt to these changes to capitalize on the significant opportunities ahead.
The secret to thriving businesses lies in understanding changes in marketing, as traditional methods become less effective and the landscape shifts toward creator-driven strategies.
Embracing data-driven insights and adapting to AI advancements is vital for businesses to succeed in a rapidly evolving marketing world.
Read at ZDNET
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