
"Kevel, the leading retail media technology provider, today (13th January, 2026) announced the appointment of Jaclyn Nix as chief operating officer. Nix brings more than 18 years of digital marketing and retail media expertise to Kevel, including a proven track record of launching over 40 retail media programs and driving sustained revenue growth across retail media networks throughout her career."
"She brings deep expertise in helping retailers monetise their onsite assets, first-party data, and in-store promotional placements, aligns perfectly with Kevel's mission to empower businesses to build differentiated, AI-powered retail media networks. Her operational excellence and proven ability to drive exceptional revenue growth will be invaluable as we expand our platform, customer base, and advisory services to help clients run world-class retail media networks."
Kevel appointed Jaclyn Nix as chief operating officer on 13 January 2026. Nix brings more than 18 years of digital marketing and retail media expertise, having launched over 40 retail media programs and driven sustained revenue growth across retail media networks. She joins from Epsilon Retail Media (formerly CitrusAd), where she served as EVP, brand sales and led teams across mass, club, dollar, convenience, and speciality retail verticals. She helped establish CitrusAd's US footprint in 2020 by leading the acquisition of the Mi9 Retail Media Network and previously held senior leadership roles overseeing the media business. As COO, Nix will oversee Kevel's day-to-day operations. The company is focused on rapid expansion and scaling operations to meet market demand, and leadership highlighted her expertise in monetising onsite assets, first-party data, and in-store promotional placements as central to that growth.
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