Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger
Briefly

Criteo says it's got around 50 engineers working on its Privacy Sandbox products and has spent in the low millions developing related tech, Digiday reports.
An Open Question On the other hand, if ad tech companies don't invest and Google does deprecate third-party cookies, vendors risk being outperformed on Chrome. (Or they'll just license Criteo's tech, is Criteo's idea.)
Read at AdExchanger
[
|
]