LiveRamp has announced it will lay off 65 employees, about 5% of its workforce, as part of a strategic restructuring aimed at enhancing profitability and operational efficiency. The company will invest approximately $6.5 million in this effort, which will primarily fund severance and benefits for those affected. This transition comes soon after LiveRamp's RampUp conference, where industry leaders in marketing and adtech convened, underscoring the rapid shifts occurring in the industry and the company's response to these changes.
"The restructuring is part of a broader strategic reprioritization to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes."
"The company expects to spend about $6.5 million on the effort, much of which will go to paying out benefits and severance to affected employees."
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