Global expansion is a significant aspiration for digital services; however, cultural and local specifics often hinder progress. Research indicates that localization—particularly presenting information in native languages—drives purchase intent. Companies prioritizing localization not only satisfy customers but also can expand their market footprint and revenue more swiftly. The case of McDonald's in Japan illustrates how local adaptation can dramatically boost conversion rates. The concept of glocalization merges global strategy with local relevance, emphasizing the need for comprehensive adaptation that includes language, cultural context, and user habits to connect effectively with target audiences.
According to recent research by CSA Research, 72% of consumers are more likely to purchase a product or service when the information is presented in their native language.
Companies that invest in localization not only enhance customer satisfaction but also achieve faster market expansion and revenue growth.
The strategy of globalization (global + localization) becomes a key tool for entering new markets, balancing global scalability and local relevance.
Glocalization is when your global product starts feeling natural to local users, requiring proper adaptation beyond just language translation.
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