Marketers' obsession with low-fee supply chains has proven detrimental, resulting in inefficient systems and wasted resources rather than improved outcomes. As major brands seek deeper partnerships with programmatic marketplace operators, they focus on ensuring quality ad inventory and accountability through rigorous contracts. This shift reflects the evolving market pressures on supply-side platforms to provide cleaner and more transparent supply paths, crucial for marketers who increasingly prioritize data access and transparency in their advertising strategies.
Cutting costs didn't translate into better outcomes - just murkier supply chains and a whole lot of wasted ad dollars.
We enforce accountability through structured contracts with our SSP partners, which explicitly prohibit resold media, ensure all inventory is ads.txt compliant.
Collection
[
|
...
]