Eric Munn, the director of marketing for the Chicago Transit Authority, advocates for a balanced approach in marketing that appreciates both digital trends and traditional approaches. While targeting a younger audience, he highlights the effectiveness of mailers and billboards, citing a new campaign aimed at welcoming new residents. Munn's ambition includes engaging contemporary media, referencing a desire to collaborate with cast members from Hulu's show 'The Bear' to enhance the CTA's local presence and connection to Chicago's culture.
I would love to get cast members from The Bear to record announcements or do videos for us, highlighting what a Chicago icon we are.
Munn cautions against focusing so much on the current and latest trend that you forget about the reliability and success of some old-school marketing.
One of the CTA's most successful campaigns is a new resident mailer, reminding them that the CTA is just $2.50 to ride.
He emphasizes that even with a younger audience, traditional methods like mailers or billboards have proven effective in their marketing strategy.
#marketing-strategies #public-transportation #digital-marketing #traditional-advertising #chicago-transit-authority
Collection
[
|
...
]