The latest edition of Strategies & Voices highlights the significance of marketing investment in the legal sector, focusing on its return on investment for business development. It emphasizes the vital role of associate retention amidst competition for talent and the strategic potential of partner retirements as marketing opportunities. Contributions from experts like Ben Chiriboga and David E. Wood outline how law firms can enhance client retention, adapt to market changes, and improve their service continuity as they navigate evolving industry dynamics.
Investing in business development and marketing is essential for law firms to improve associate retention, enhance client services during partner retirement, and navigate market dynamics.
Law firms need to evolve their associate retention strategies, focusing on onboarding and adapting to the expectations of younger generations to stay competitive.
The retirement of senior partners can be leveraged as a marketing opportunity to engage with clients, ensuring service continuity and enhancing client relationships.
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