""Our Meta Business Partners each offer AI-enabled solutions to report the context in which ads appear, giving advertisers the transparency they need to drive results on Threads feed with confidence. These partners independently score the adjacent content, aligned with the brand safety floor and suitability framework, providing reporting that may include safety and suitability scores, content examples and associated risk levels, and impression-level data.""
""So now, you can ensure that your Threads ads are not being displayed alongside objectionable content, with additional assurance based on these trusted partners, and the processes they use to confirm ad placement across all of Meta's apps. Third party verification can give marketers assurance that they're getting what they've paid for with their ad campaigns, and that Meta's living up to its stated brand safety parameters.""
Meta expanded third-party verification to the Threads feed through Integral Ad Science, DoubleVerify, and Scope3, with Zefr support coming soon. These partners offer AI-enabled solutions that report the context in which ads appear and independently score adjacent content against a brand safety floor and suitability framework. Reporting can include safety and suitability scores, content examples, associated risk levels, and impression-level data. Advertisers can use these services to ensure Threads ads avoid objectionable content and to confirm ad placement across Meta apps. The expanded partnerships give marketers additional options to manage brand placement and verify campaign delivery.
Read at Social Media Today
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