According to a March EMARKETER forecast, U.S. advertisers are expected to allocate 82% of their media budgets to digital by 2025. A significant portion of this budget, about 66%, will be dedicated to mobile advertising, indicating a shift towards mobile-first strategies. Despite economic hurdles like heavy tariffs, mobile ad spending is forecasted to grow nearly 5%. Notably, mobile video ad spend is projected to surpass mobile search ad spend by 2026, reflecting changing consumer media consumption trends and device usage patterns.
In 2025, U.S. advertisers will allocate 82% of their media budget to digital, with an emphasis on mobile strategies as trends show mobile ad resilience and growth.
Mobile ad spending is projected to grow nearly 5% by EMARKETER forecasts, demonstrating the platform's resilience even amidst economic challenges such as high tariffs.
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