Advertisers are starting to walk away from platforms' AI solutions that once promised them everythingMarketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.
As retail media matures, Tesco is primed to win big brand budgetsRetail media's rapid evolution poses challenges for marketers in budget allocation and media planning.
Advertisers are starting to walk away from platforms' AI solutions that once promised them everythingMarketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.
As retail media matures, Tesco is primed to win big brand budgetsRetail media's rapid evolution poses challenges for marketers in budget allocation and media planning.