After a year of development, the Podscan.fm platform has reached profitability, prompting the founder to focus on customer outreach instead of just product building. As a solopreneur, they juggle multiple responsibilities including marketing, sales, and customer support. Recent calls reveal two primary customer types: platform users, who leverage Podscan for research and planning, and data users, technical founders interested in utilizing data for their own clients. This understanding underlines the need to engage with customers effectively as the business evolves.
Understanding My Two Customer Types: What these calls showed me is that I really have two ideal customers for the platform: those who use it as a tool and those interested in providing the data itself.
I'm building this business as a solopreneur and trying to do everything at the same time - build the business, do the marketing, do the sales, do operations, customer support.
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