One media agency gets vocal against principal media - and hopes others will too
Briefly

This is something that is deeply, deeply confusing and in the shadows, where there's no education. We're not at the solve part, right? We're at the understand part, self-assessment part, ask hard questions part, negotiate part, [and] change habits part.
While the benefit may be enjoyed by a very few, the collateral damage is widespread. So while the gigantic fortune 500 companies benefit, smaller brands face adverse effects.
Read at Digiday
[
|
]