"Overwolf Ads has seen brand partnership revenue grow 200% year-over-year, reflecting a significant increase in investment from brands and agencies targeting gaming audiences."
"The EMEA region specifically experienced a remarkable 94% revenue growth year-over-year, driven by partnerships with notable brands such as Frijj, Lenovo, and Google."
"Mike Edwards, with over 14 years of experience in advertising and gaming partnerships, will lead the regional sales team from London to engage gaming audiences."
"Eyal Betzalel's appointment as COO aims to spearhead Overwolf Ads' programmatic push with the launch of Scalibur, enhancing the company's advertising technology capabilities."
Overwolf Ads, a leading ad tech platform, announced the expansion of its Brand Partnerships team with key appointments in EMEA and DACH regions. The company experienced a 200% year-over-year growth in brand partnership revenue, particularly in EMEA, which saw a 94% increase. New hires include Mike Edwards and Dennis Ronneberger, who will enhance regional sales efforts. Eyal Betzalel was appointed COO to lead programmatic initiatives. Overwolf Ads partners with major brands and is ranked as the second biggest US gaming property by Comscore.
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