"a breakthrough AI-powered tool that continuously scans live content to ensure an advertiser's ad or creative automatically aligns with the most relevant moments."
"Our company was built on innovation, and as we enter into NBC's 100th year, we are pairing the strength of our storytelling with the power of our technology to enhance the consumer experience and prove real-time impact for brands,"
"Premium video is more valuable to advertisers than ever, and with these new innovations, we are providing solutions clients have been asking for, backed by the power of NBCUniversal's entire cross-platform ecosystem - setting a new"
NBCUniversal unveiled new advertising technologies timed ahead of CES and a major 2026 programming calendar. Contextual Targeting in Live uses AI to continuously scan live content so advertiser creative aligns automatically with relevant moments. Arrival ads will appear on the first screen subscribers see on Peacock, aiming to reach nearly all daily active users. Peacock is expanding Live in Browse to auto-play live programming in the home preview; surveys report eight of ten viewers find the feature engaging and more likely to watch live. Beta VOD testing delivered increases in engagement and favorability for many brands.
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