"AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the ad tech community. AUDIENCES is disrupting the ad tech industry with its industry-first solution, enabling advertisers and data-owners to activate their own proprietary first-party data securely and effectively."
"Established to offer a launchpad for emerging businesses in the digital media space, FPC plays an integral role in driving cutting-edge development in the ad tech space. Amounting to £1.2 million, FPC's investment in AUDIENCES is the first from Fund 2, the second of its highly specialised VC investment funds, created to support early-stage businesses in the advertising and marketing technology industries."
""Our approach solves the challenges brands and data-owners face with first-party data," said Rob McLaughlin, CEO and co-founder of AUDIENCES. "We bridge the last-mile to value for organisations which have first-party and proprietary data, enabling activation faster and with zero privacy andƒ security risk. It's such an exciting time within the ad tech ecosystem and we are further energised to be capitalised for this next phase by FPC and with Haatch doubling-down.""
AUDIENCES raised £2.1 million in an oversubscribed funding round to accelerate its go-to-market strategy. FirstPartyCapital (FPC) led the round with a £1.2 million commitment from Fund 2, and existing investor Haatch also participated. AUDIENCES provides software that runs entirely within a customer's cloud environment, avoiding data movement and classifying the company outside GDPR data-processor status. The platform enables advertisers and data-owners to activate proprietary first-party data securely and quickly, reducing privacy and security risks. The company already serves brands across Europe and North America including Pets at Home and SAGA plc.
Read at Exchangewire
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