Pixalate has introduced the Website Publisher Trust Indexes, a system designed to enhance transparency and ensure quality measurement in the open programmatic advertising ecosystem across multiple global regions.
Through proprietary algorithms, Pixalate measures various quality metrics such as invalid traffic, brand safety, and viewability to offer detailed insights into website trustworthiness.
The Website Publisher Trust Index covers over 235 countries and utilizes data from billions of ad impressions analyzed by Pixalate’s data science team, providing a comprehensive view of ad inventory quality.
This initiative not only complements Pixalate's existing Mobile and CTV Publisher Trust Indexes but also serves to inform advertisers about the safest and most effective platforms for their campaigns.
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