The article argues against the perception that public relations (PR) is obsolete, illustrating its evolution into a critical strategic function for businesses today. It highlights how PR effectively addresses major challenges, like improving employer branding for tech companies struggling to attract talent and changing market perceptions for older companies. The author cites Walmart’s Allyson Park, emphasizing the measurable impacts of PR on consumer perception and company narratives. Overall, PR is now essential for coherent communication, especially during complex transitions like mergers.
When a tech company can't hire enough developers because Google and Amazon are snatching them all up, PR steps in to build an employer brand.
Good PR creates coherent narratives that align internal teams while reassuring external stakeholders.
time and time again, I have seen the relevancy and results PR can create.
PR is quietly transforming into the most valuable strategic function in modern business.
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