PR, marketing, and advertising each have unique functions that, when leveraged correctly, can significantly enhance company growth. PR focuses on building trust and credibility, which facilitates crucial financial dealings and sets the foundation for brand loyalty and awareness. Research indicates that a communications-first strategy can lead to better outcomes in funding or IPO scenarios. Meanwhile, marketing plays a vital role in driving leads and converting customers through various channels. Each discipline should be tailored to the company's specific growth stage for maximum effectiveness.
PR is the discipline of reputation and influence. PR builds credibility-paving the way from awareness to IPO.
According to Edelman's 2023 Trust Barometer report, 59 percent of consumers are more likely to purchase when they trust a brand and 67 percent are more likely to stay loyal.
Companies taking a communications-first approach are 13 percent more likely to close a deal, while companies overly focused on financial and legal underperform by 15 percent.
PR's real power is shaping the narrative that drives valuation.
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