Roku has started incorporating ads on users' screens when they pause content, which has raised eyebrows among viewers. Unlike traditional ads coming from the streaming service, these are provided directly by Roku. The ads occupy about 25% of the screen, appearing at random intervals. Although pause ads are not new to streaming services, Rokuâs approach is unique, targeting their users regardless of their existing subscription plans. The company has also patented technology hinting at potential future ad placements over various devices, prompting user concerns over advertisement saturation.
Roku is introducing ad placements onto their platform during content pause, with ads appearing from Roku, not the content providers, affecting the viewing experience.
The new pause screen ads cover 25% of the screen and are appearing randomly, causing concern among users who subscribe to ad-free streaming services.
This feature is reminiscent of other platforms, such as Netflix and Hulu, yet it's significant because it's Roku targeting users directly during content.
Rokuâs recent patent indicates ambitions to show ads across devices like consoles and set-top boxes, elevating its ad capabilities across various platforms.
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