Future of TV Briefing: How TV networks' streaming and linear ad businesses fared in Q4 2024Fox is currently the outlier among TV networks, benefiting from political advertising and live events while streaming remains an emerging market.
Future of TV Briefing: 8 charts that sum up the state of streaming advertisingStreaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.
Future of TV Briefing: How TV networks' streaming and linear ad businesses fared in Q4 2024Fox is currently the outlier among TV networks, benefiting from political advertising and live events while streaming remains an emerging market.
Future of TV Briefing: 8 charts that sum up the state of streaming advertisingStreaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.
Commercials are still too loud, say "thousands" of recent FCC complaintsStreaming ads currently escape regulations of the Calm Act, creating a potential gap in consumer protection.The FCC may consider extending the Calm Act to streaming services due to rising complaints about loud commercials.
Japan to Issue Antitrust Order Vs Google; UK Streaming Ads Market Passes 1bnJapan's JFTC plans to issue an antitrust order against Google for alleged search ad revenue violations.UK streaming ad market growth has reached £1.1bn, significantly impacting traditional TV advertising.A new bundled subscription will be launched by Reuters and Gannett, merging national and local content.
Warner Bros. Discovery says it will beef up ads on its Max streaming serviceWarner Bros. Discovery plans to increase ad loads on its Max streaming service to boost profitability, aiming for more innovative ad strategies.
A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy GreenbergerThis year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.
NBCU Wants To Standardize The Pain Of Creative Ad Delivery | AdExchangerNBCUniversal is launching Creative Gateway to automate and streamline the ad delivery process for CTV.The current creative process for streaming ads is inefficient and relies heavily on manual processes.