#streaming-ads
#streaming-ads
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#california-law #calm-act #ad-loudness-regulation #sb-576 #audio-loudness #data-sharing #programmatic-commerce
fromABC7 San Francisco
5 days agoNew California law limits volume of ads on streaming platforms: 'Much-needed peace and quiet'
We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program.
California
fromLos Angeles Times
6 days agoRelief from ear-splitting commercials on streamers with new California law
(Riccardo Milani / Hans Lucas / AFP via Getty Images) The law was inspired by baby Samantha - whose dad is Zach Keller, legislative director for Tom Umberg, the state senator who authored the bill - as well as exhausted parents across the state who have "finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work," Umberg said in a statement.
California
fromTipRanks Financial
1 month agoAmazon (AMZN) and Netflix (NFLX) Join Hands to Expand Advertising Reach - TipRanks.com
This partnership reflects the continued focus of Amazon and Netflix on expanding their advertising businesses. This deal strengthens Amazon's role in advertising and also points to its growing position as a key backend service provider. With Prime Video boasting more than 300 million ad-supported viewers monthly, AMZN is becoming a one-stop shop for advertisers looking to reach a massive audience.
Marketing tech
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