LinkedIn has rolled out its pre-roll video advertising program, incentivizing publishers like Fortune to share more video content on the platform. Through the Wire program, publishers can monetize existing video footage, especially clips from conferences, with pre-roll ads ranging from 3 to 15 seconds. Fortune, for instance, has found success with high-profile interviews, significantly amplifying engagement. With strong metrics from notable figures such as Tom Brady and Halle Berry, publishers are seeing a fruitful new revenue stream by leveraging content they were already planning to share.
LinkedIn is encouraging publishers to leverage its new pre-roll video program, resulting in an increase in video content shared, particularly from live events.
Fortune's head of video mentions the success of its clips on LinkedIn, highlighting significant engagement metrics from recent high-profile interviews.
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