On February 27, 2025, PubMatic announced its earnings, exhibiting 9% revenue growth amidst challenges from a key demand-side platform partner. The company has seen significant success in high-growth areas such as connected TV (CTV), which became a substantial part of its revenue at 20% in Q4. Mobile app revenue also showed a 16% increase, collectively diversifying the company's revenue streams away from traditional display advertising. Management expressed optimism about this growth and its effectiveness in managing margins, indicating a strategic and successful pivot in their business model.
PubMatic's strategic investments in connected TV are paying off significantly, as CTV revenue has more than doubled in 2024, accounting for 20% of total revenue.
Despite headwinds from one major DSP buyer, Q4 revenue was up 16% year over year. Our CTV business, which reached 20% of revenue, exemplifies successful diversification.
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