Uber's advertising sector has surged, achieving a $1.5 billion annual run rateâa 60% leap from the previous year's figures. To enhance its ad performance and attract more dollars, Uber has appointed Edwin Wong as its inaugural head of measurement science. Wong will be pivotal in analyzing performance insights and collaborating with various partners and Uber's marketing team. With a focus on unique user experiences for mobility, delivery, and commerce, Wong aims to refine measurement approaches and storytelling to better connect consumers and advertisers.
Uber's advertising division has reached a $1.5 billion annual run rate, driven by performance improvements and the addition of measurement capabilities.
Edwin Wong has been appointed as head of measurement science, aiming to analyze advertising performance and expand growth opportunities.
Each user experience on Uberâfrom mobility to deliveryârequires tailored approaches to measurement, emphasizing how data can connect consumers to advertisers.
Wong highlights that understanding different user contexts can enhance advertising effectiveness, suggesting an era of impactful real-world measurement is on the horizon.
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