RAAS LAB Accelerates Business Growth With Appointment of Krane Jeffery as VP of Commercial

"Krane joins from Teads, where he was commercial director, and was responsible for all UK advertising revenue. Prior to this, he directed global digital sales at CNN for 5 years across its Warner Bros. Discovery Sports & Entertainment portfolio. His extensive background also includes roles as digital sales director at RTL Group, sales director at Yahoo, and partnerships director at Carat (Dentsu)."

"In his new role, Krane will lead RAAS LAB's global commercial strategy, overseeing sales, partnerships, and revenue across the UK and international markets. With the company on a rapid growth trajectory, Krane will be responsible for scaling commercial operations, strengthening relationships with media agencies and client-side marketing teams, and driving adoption of RAAS LAB's platform as it enters its next phase of global expansion."

"Krane's appointment comes at a time of significant business momentum for RAAS LAB. Over the past year, the company has achieved 40% year-on-year revenue growth, fuelled by increased demand from advertisers seeking performance-driven and hyper-relevant targeting over traditional methods. It has also expanded its team by 260%, with new hires across commercial, engineering, and product functions to support client demand and ongoing innovation."

RAAS LAB appointed Krane Jeffery as VP of commercial to lead global commercial strategy and oversee sales, partnerships, and revenue across UK and international markets. Jeffery brings experience from Teads, CNN (Warner Bros. Discovery Sports & Entertainment), RTL Group, Yahoo, and Carat (Dentsu). He will scale commercial operations, strengthen relationships with media agencies and client-side marketing teams, and drive adoption of the RAAS LAB platform during global expansion. RAAS LAB reported 40% year-on-year revenue growth and a 260% team expansion over the past year, driven by advertiser demand for performance-driven, hyper-relevant targeting and increased hires across commercial, engineering, and product.

Read at Exchangewire