#commercial-strategy

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Marketing tech
fromExchangewire
8 hours ago

RAAS LAB Accelerates Business Growth With Appointment of Krane Jeffery as VP of Commercial

Krane Jeffery appointed VP of commercial at RAAS LAB to lead global commercial strategy, scale revenue, partnerships, and international expansion.
FC Barcelona
fromBarca Blaugranes
1 week ago

Barcelona presidential candidate Marc Ciria reveals his plan to bring Lionel Messi back to Barcelona

Marc Ciria proposes Lionel Messi as a strategic partner to boost Barcelona's revenue and institutional strength, possibly returning as a player or commercial figure.
Business
fromSustainable Bus
1 month ago

Scania updates Executive Board: Stefano Fedel to lead Scania Commercial, Camilla Dewoon to focus on China - Sustainable Bus

Scania appoints three Executive Vice Presidents and restructures global functions to accelerate performance, streamline decision-making, and strengthen competitiveness in changing transport markets.
Marketing
fromForbes
1 month ago

Cadillac F1 Announces Two Critical Marketing And Sponsorship Exec Hires

Cadillac Formula 1 completed its commercial C‑suite hires, establishing a media-driven marketing and sponsorship strategy ahead of its 2026 race debut.
Soccer (FIFA)
fromwww.fourfourtwo.com
4 months ago

Ex-Tottenham Hotspur boss claims Daniel Levy rejected Luis Suarez before Liverpool move

Daniel Levy prioritized business and commercial success over football communication and recruitment, often distancing himself and relying on a small trusted group.
Business
fromFortune
4 months ago

Meet the tennis exec in charge of the U.S. Open's teams earning over $500 million in revenue each year

Kirsten Corio oversees USTA commercial operations, leading teams that generate over $500 million annually across ticketing, media rights, sponsorships, hospitality, merchandise, and digital strategy.
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