#commercial-strategy
#commercial-strategy

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WTA rebrand: New logo and design and the place of tennis in women's sports

The WTA's rebrand focuses on elevating women's tennis beyond sport, emphasizing culture, storytelling, and authenticity for players.

The rebrand aims to deepen commercial partnerships and expand global fandom.

Report: What Manchester City's legal win over Premier League could mean for Newcastle United

Newcastle United could benefit from Manchester City's legal battle outcome, which may lead to revised APT rules and increased financial flexibility.

Azerion Bolsters UK Team with Two New Senior Hires

Azerion hires Dean Nagib as commercial director, UK, and Jonathan Claxton as an account director. Nagib will focus on UK commercial strategy, while Claxton will work on UK and EMEA markets.

Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

Madeline Basso joins Yahoo to enhance growth in joint business partnerships with agencies and advertisers in Australia.

Liverpool could seal 329m Man City-style sponsor deal as new details emerge

Liverpool's financial growth credited to commercial deals, including a lucrative shirt sponsorship.

Potential for Liverpool to secure a more profitable shirt deal based on industry analysis.

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