The article emphasizes the evolving landscape of SEO, spotlighting Kevin Indig's insights on how marketers must adapt their strategies based on their industry verticals. Unlike the past, where SEO methodologies were somewhat uniform, today’s SEO practitioners face a diverse array of platforms and tools dictated by their specific sectors. Indig illustrates this with examples, pointing out how certain brands must optimize for AI Overviews rather than traditional SEO practices, highlighting the need for tailored approaches to succeed in the competitive digital space.
"Based on what vertical you play in, you might not work with the same tools. You might not even optimize for the same platform."
"AI Overviews source a lot of citations from YouTube or LinkedIn, so a business that wants to show up in Google search results might... not focus on either their website or Google."
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