A recent survey reveals that a staggering 87% of Chief Marketing Officers (CMOs) faced campaign performance issues in the past year, with nearly half forced to terminate campaigns early. Committed to spending an average of 44.5% of their marketing budget on campaigns, CMOs experience mounting pressure. Additionally, they attribute success hurdles to other teams, particularly finance, which was singled out by 31% of marketing leaders as the biggest obstruction, closely followed by executive leadership and sales, each at 26%. AI is acknowledged yet considered just one factor amid these challenges.
CMOs experienced campaign performance issues, with 87% reporting problems and 45% terminating campaigns early due to poor performance.
Despite investing an average of 44.5% of their marketing budgets into campaigns, CMOs still face significant challenges and pressures in execution.
Many CMOs attribute their challenges to other departments, with 31% blaming finance and 26% citing executive leadership and sales as significant roadblocks.
While AI is relevant, it is just one of many factors that contribute to the complexities faced by CMOs in executing successful campaigns.
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