Marketing techfromThe Drum1 month agoJudge of the Day: Wendy Duggan, director of marketing at PrimarkWendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
fromThe Drum1 month agoJudge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark GroupDemonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.Marketing tech
fromForbes1 month agoWhy True Integration Is The Holy Grail Of MarketingClients crave it, agencies promise it, but nobody seems to agree on what integration means or why it's so damn hard to achieve.Marketing tech
Marketing techfromTech.co3 months agoReport: 27% of CMOs Avoid GenAI in Marketing CampaignsCMOs face significant campaign performance challenges despite high budget investments.Coordination issues with other teams hinder marketing execution effectiveness.