Google is set to launch a YouTube Premium Lite subscription plan in the US, Australia, Germany, and Thailand. This offering targets users who prefer watching videos other than music, providing access to podcasts and how-to clips without ads. However, music videos will still be ad-supported, and the plan likely won’t include features like offline downloads. The move aims to attract users who subscribe to music streaming services but want an ad-free video experience. Pricing details remain unclear, especially compared to existing YouTube Premium and YouTube Music subscriptions.
The new YouTube Premium Lite plan will offer an ad-free experience for users who primarily want to watch non-music video content, notably targeting users without a music subscription.
Unlike YouTube Premium, which includes music videos, the Premium Lite plan focuses on non-music content such as podcasts and how-to clips without ads.
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