According to a March 2025 survey by Koddi, a retail technology company, two-thirds of US retail media buyers plan to boost spending on video advertising in the next year, with 63% also increasing social media investments. A significant issue noted by 37% of buyers is the necessity to expand advertising beyond traditional channels. However, 26% face challenges in integrating off-site and on-site advertising campaigns. This data can assist media planners in prioritizing formats to align with trends and aid retail media networks in justifying the development of more off-site placements.
Over two-thirds of US retail media buyers are planning to increase their video advertising spend in the coming 12 months, highlighting a shift towards visual platforms.
The data reveals that 37% of media buyers regard the expansion to multiple advertising channels beyond traditional websites as crucial for effective retail media campaigns.
Despite the push for integrated campaigns, 26% of respondents find it challenging to effectively execute both off-site and on-site strategies within their media plans.
Media planners are encouraged to prioritize video and social ad placements to stay aligned with industry trends as reported by Koddi data.
Collection
[
|
...
]