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Marketing
fromThedrum
2 days ago

Why an Integrated Approach is Key to Improving Marketing Performance & Driving ROI

Adopt an agile, data-driven marketing strategy that quantifies ROI, leverages AI analytics, and deploys integrated omnichannel campaigns to maximize audience engagement and revenue.
#retail-media
fromEMARKETER
7 months ago
Marketing tech

Retail media spend shifts toward video, social

Retail media buyers are increasing investments in video and social media advertising.
Expanding to multiple channels beyond traditional websites is crucial for media buyers.
Many buyers face challenges in executing integrated advertising campaigns.
fromEMARKETER
7 months ago
Marketing tech

Retail media spend shifts toward video, social

Increased spending on video and social media advertising by US retail media buyers over the next year.
Retail media advertising is focusing on multi-channel strategies despite execution challenges.
more#retail-media
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