Roblox is launching a new rewarded video ads product through a partnership with Google's advertising solutions, allowing users to watch immersive 30-second ads in exchange for in-game rewards. Early tests showed completion rates exceeding 80%, which indicates high user engagement, especially among Gen Z players. Advertisers will benefit from Google’s media buying tools for performance measurement, supplemented by third-party firms. Roblox aims to simplify ad buying for brands looking to connect with a younger audience in its gaming environment, promoting a mutually beneficial ecosystem for all parties involved.
"rewarded video ads enable users to opt in and watch up to 30-second full-screen video ads within immersive Roblox games and experiences."
"According to Roblox, early tests show an average completion on rewarded video ads of more than 80%, with select experiences seeing completion rates over 90%."
Collection
[
|
...
]