Samsung Ads has launched Optimal Reach, a new portfolio providing advertisers insights into both linear and streaming audiences. This suite of solutions includes a feature for measuring incrementality, reducing duplication, and expanding reach beyond traditional advertisements. Utilizing advanced machine learning built on extensive data signals, campaigns are optimized for audience engagement. Samsung Ads claims that utilizing this portfolio has already led to significant increases in reach for clients, demonstrated by the success of a luxury automaker connecting with over 3 million previously unreachable customers.
"Our Optimal Reach portfolio solution represents the next generation of advertising, unifying linear TV and digital streaming into a single, comprehensive execution that delivers unduplicated CTV reach."
"By leveraging Samsung's market-leading first-party data and proprietary insights, brands can identify and eliminate wasteful ad spend while accessing audiences that traditional approaches miss."
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