The article argues that SEO is becoming obsolete, particularly after Google's recent AI-focused updates. The author expresses that they have been moving against traditional SEO methods, which surprisingly yielded positive results. Despite pushback from SEO experts, the author urges readers to embrace the transition toward meaningful content creation rather than adhering to outdated strategies. As Google continues to evolve with AI, businesses should adapt rather than cling to ineffective practices. The article ultimately seeks to guide those willing to change in a landscape where SEO no longer holds the same weight.
Even if you don't put glue on your pizza... the news isn't all bad, as long as you're willing to accept it and deal with it.
About six months ago, I started publicly warning folks that SEO was dying... the world's largest - and let's face it - only search engine, announced updates built on its AI summarized search results.
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