In the evolving landscape of marketing, Paula Albuquerque from YKONE advocates for a shift in how marketers approach their partnerships with talent. Instead of prioritizing big-name celebrities, itâs essential to consider who will sustain conversations and influence over time. The article critiques the oversimplified view of the celebrity versus influencer debate, emphasizing the need for strategic collaborations that reflect shared values and narratives. By tapping into the intrinsic cultural significance of celebrities, brands can create more impactful marketing that resonates deeply with consumers.
But maybe we're asking the wrong question.
Ultimately, celebrities still have cultural gravity.
The either/or myth has oversimplified the complex and evolving relationship.
It's about understanding when, why, and how different types of influence can create value.
#marketing-strategy #influencer-marketing #celebrity-endorsement #consumer-attention #cultural-impact
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