Snapchat's recent report unveils changing consumer travel trends as summer approaches, emphasizing the growing reliance on advanced technologies such as virtual tours and AI recommendations in travel planning. Collaborating with Publicis Media and NRG, the report gathered insights showing that 67% of travelers find AI tools help tailor their preferences effectively, with social media acting as a crucial discovery platform for new travel ideas. Notably, friends and family's shared experiences significantly impact travel choices, showcasing the effectiveness of creator recommendations, which Snapchatters are 3.1x more likely to act upon when booking their trips.
Snap's report highlights that advanced tools like AI-powered recommendations and virtual tours significantly enhance the travel discovery process for consumers.
67% of respondents noted that AI technology better learns their travel preferences, making it a key insight for marketers targeting travel shoppers.
Over 73% of travelers discover new ideas through social media, and Snapchatters are notably more likely to make purchases based on friend or creator recommendations.
76% of travelers are influenced by experiences shared by family and friends, indicating the strong power of personal recommendations in the travel sector.
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