Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension
Briefly

from Exchangewire1 month ago
"We are laser-focused on helping mobile publishers compete for the highest possible CPMs," said Andrew Younan, SVP of product & engineering at Start.io. "Partnering with Intent IQ has been hugely beneficial for us and the publishers we work with. In an industry as hyper-optimised as ours, winning 12% higher revenue per day is a game-changer."
Exchangewirehttps://www.exchangewire.com/blog/2025/01/15/start-io-partners-with-intent-iq-to-enhance-ad-bids-with-alternative-id-solution-audience-extension/
"Our partnership with Start.io demonstrates how effective our alternative ID can be in mobile environments in addition to traditional desktop environments," said Dror Ben Yishai, CTO of Intent IQ. "By extending our bid enhancement solution to mobile publishers with Start.io we are helping these publishers drive material differences in their business outcome in a very competitive space."
Exchangewirehttps://www.exchangewire.com/blog/2025/01/15/start-io-partners-with-intent-iq-to-enhance-ad-bids-with-alternative-id-solution-audience-extension/
Read at Exchangewire
#mobile-advertising #partnership #audience-targeting #revenue-growth #identity-resolution
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