As Tesla faces declining sales and investor confidence, marketing experts claim CEO Elon Musk's political actions have distanced the company from environmentally-conscious consumers. Experts suggest drastic measures, like rebranding, could help. David J. Reibstein, a marketing professor, noted that Tesla's liberal political stance has alienated potential buyers, especially those who prioritize climate issues. With a reported 13% drop in U.S. sales and over 40% loss in Europe, Tesla is under pressure to regain its eco-friendly image and customer base, which increasingly distrusts Musk's leadership and political affiliations.
"Tesla is more politically skewed than any other brand, and it is clearly skewed liberal, and they have successfully alienated themselves from their customer base."
"A lot of the people who were buying Teslas are those concerned about climate change. A lot of the Republicans don't believe in climate change, and so trying to get some of the Republicans to replace the Democrats as the customers is a big step forward."
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