"The partnership marks a step toward a fully agentic marketplace, where agents can not only determine the best inventory for an advertiser, but also access inventory that wasn't previously available through the bid stream and execute campaigns."
"Olyzon helps advertisers determine where to place their ads through a standard agentic workflow. Advertisers upload a campaign brief, and Olyzon's agents refine the targeting based on data pulled from its internal database."
"Historically, Pierre Fabre has mostly targeted French audiences across social, but its work with Olyzon has focused on advertising to US audiences on CTV, as the company wanted to reconsider its US operations."
Swivel and Olyzon have partnered to create a new advertising model that integrates buy-side and sell-side agents. This partnership aims to establish a fully agentic marketplace, allowing agents to access previously unavailable inventory and execute campaigns effectively. The collaboration utilizes AdCP, an open-source standard for communication between agents across platforms. Pierre Fabre Group is an early client, focusing on US audiences for its Avène brand, particularly promoting its new scar-repairing cream, Cicalfate, after previously struggling with US advertising.
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