The article discusses the surprising survey results from PostcardMania, revealing that 56% of small business owners do not use customer relationship management (CRM) systems. The author emphasizes the crucial role CRMs play in organizing contacts, personalizing communications, and increasing response rates significantly. With a CRM, teams can effectively track where customers are in the sales cycle, ensuring timely and relevant follow-ups. The absence of a CRM hinders business growth, as it limits organizational capabilities and customer engagement.
"A CRM gives team members the ability to input vital information about leads and customers, but also quickly and easily move them from one phase to another."
"I was floored by this. I never could have scaled my business to over $100 million without one."
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