Arnold Sotelo highlights the evolving landscape of legal advertising, noting that it has transitioned from regulated media to unfiltered digital platforms. This shift, while increasing outreach, has resulted in many potential clients being misled by emotional messaging and unrealistic expectations of compensation. As a result, legal intake centers are overwhelmed with inquiries from individuals who often do not qualify or misunderstand the legal processes involved. Furthermore, there has been a troubling increase in false claims as some marketers entice desperate individuals with promises of payment for simply signing up, complicating the pursuit of justice.
After more than 15 years in this field, I can say with confidence that advertising is no longer just a marketing tool-it's the first filter between someone's pain and the possibility of justice.
Now, everything is online. Campaigns run across Facebook, Google, YouTube and even TikTok. Anyone with a small budget can reach thousands of people instantly.
I've witnessed intake centers get flooded with people who were misled, didn't qualify, or expected something no lawyer can deliver.
There's another side to this that I believe doesn't get discussed enough: Bad advertising also attracts people who want to take advantage of the system.
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