"The report highlights significant competency gaps in critical areas like digital marketing and data analytics, indicating that marketers are underprepared for current job demands."
"With insights drawn from a broad survey, the report underscores the need for marketers to enhance their skills in proving ROI and data privacy compliance."
The 2025 AMA Marketing Skills Report emphasizes essential skill sets needed for marketers, highlighting current competency gaps in digital marketing, data analytics, and compliance. Based on a comprehensive survey with over 1,200 marketers and analysis of job postings, the report reveals that professionals are unprepared for current job demands. Its findings point to the necessity for continuous skill development in proving ROI and managing data privacy effectively. AMA members can download the full report for in-depth insights.
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