This week's MadTech Daily examines significant developments in the advertising sector, including TikTok bidding dynamics, PayPal's plan to enter the UK ad market in July, and Clear Channel Europe's acquisition. Reddit is improving its advertising capabilities for SMBs with new tools. The BBC, in a contrasting move, has decided against including ads in its podcasts on major platforms. Overall, WARC downgrades global ad spend forecasts by $20bn, although digital advertising continues to thrive with contributions from leading tech companies like Alphabet, Amazon, and Meta.
PayPal aims to expand its ad business to the UK, leveraging transaction data for self-service tools and dynamic ads set to launch in July.
Reddit enhances its advertising tools for SMBs, introducing a campaign import tool and upgrades to Conversation Ads for better user engagement.
BBC reverses plans to introduce ads in its podcasts on Apple Podcasts and Spotify in the UK, signaling a different approach in broadcasting advertising.
Despite challenges, digital advertising shows resilience with key growth driven by major players such as Alphabet, Amazon, and Meta in a down-trending market.
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