The State of the Industry report from Digiday and Clinch reveals that brands and agencies are transforming their ad-serving strategies to better leverage data for more effective marketing. In 2024, 63% of respondents expect ad serving to generate at least 41% of their revenue—a significant increase from 2023. This shift signifies the rising importance of cohesive cross-channel efforts and the need for advanced ad-serving solutions. Emphasizing omnichannel strategies, brands must adapt to a fragmented media environment while complying with privacy regulations and utilizing AI for enhanced personalization.
Navigating this complex landscape requires mastering omnichannel strategies in a fragmented media environment, ensuring compliance with evolving privacy regulations and unifying diverse data sources into actionable insights.
Ad serving is no longer a standalone function - it has become the cornerstone of an interconnected ecosystem of platforms and strategies for brands and agencies.
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