A recent Gartner report reveals a critical gap between CMOs and senior executives regarding marketing's role in driving growth. Only 34% of CEOs and CFOs believe their CMO effectively supports growth strategies, while just 22% feel accountability for marketing is clearly defined. With rising expectations, CMOs are increasingly responsible for customer retention, but only 36% hold ultimate accountability for customer experiences. This misalignment leads to skepticism about marketing investments, compounded by a high failure rate—57% of CMOs did not meet growth objectives last year—challenging their influence and credibility with the executive team.
Only 34% of senior executives agree with their CMO about how marketing supports growth, highlighting a significant disconnect in leadership alignment.
A staggering 57% of CMOs fell short of growth objectives in the last fiscal year, impacting their credibility amongst senior leadership.
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