After 23 years within the IPG fold, R/GA has secured its independence via a partnership with Truelink Capital, allowing the agency to innovate freely. Led by CEO Robin Forbes and CCO Tiffany Rolfe, this transition aims to enhance client service with more autonomy. As IPG merges with Omnicom, R/GA sees this as an opportunity to invest in new capabilities, with a $50 million Innovation Fund and a Strategic Advisory Council focused on AI transformation. This shift allows R/GA to position itself better in the competitive marketing landscape.
It made sense that, for the kind of company that we are, we needed to ensure we can change how we work and the model that we deliver to clients with more autonomy.
R/GA has been at the forefront of innovation, and the independence allows us to maintain that leading edge as we adapt to the rapidly evolving landscape of marketing.
Collection
[
|
...
]