TikTok has introduced a new feature in its Promote ads, allowing brands to optimize for direct messages through third-party messaging apps such as WhatsApp, Facebook Messenger, LINE, and Zalo. This enhancement provides a new avenue for generating leads beyond the TikTok inbox. Concurrently, it targets TikTok ads towards users who have these messaging apps installed on their devices. By utilizing this feature, brands can streamline customer interactions into a single inbox and experience greater engagement based on customer preferences. However, only specific messaging platforms are currently supported for this new goal.
TikTok's new Promote ads now allow brands to optimize for direct messages on third-party messaging apps, enhancing customer interaction beyond the TikTok platform.
The feature targets ads to TikTok users based on the messaging apps they have installed, providing flexibility for brands to engage customers through their preferred DM platform.
Collection
[
|
...
]